IN AWE
IN AWE
IN AWE
IN AWE
IN AWE
IN AWE
IN AWE
IN AWE
THE TRANSFORMATION
Suni's Bakery, is the Curaçao based bakery of Suniva Koeiman. Under this name, she offers 'DOUGH-mestic’ treats with a homemade touch. Next to that, she proudly shares her passion for baking through beginner friendly workshops.
The professional transformation for Suni's Bakery entailed a complete brand identity and social media assets to capture the essence of a domestic, warm and sweet space for those who want to gift themselves freshly baked goods or the skills to bake them.
There was a request to work with minimal and simplistic styles, as a way to stand out in a market that often relies on decorative and busy designs. The yellow color is a reference to the sun, while its combination with brown complements the delicious and golden looking baked goods.
SPLENDID COACHING
A holistic safe space and the systemic coaching practice of Kamlawatie.
THE TRANSFORMATION
The professional transformation for Splendid Coaching entailed a complete brand identity, webdesign and social media assets to capture the essence of a holistic, warm and playful space for those who are ready to explore themselves.
There was a request for the work to stem away from white or pastel colors, inviting new colors to be associated with wellness. As such, the new brand identity of Splendid Coaching already stands out by color only. Where red symbolizes passion, courage, heat and activity orange is considered a spiritual and optimistic color.
The WIX site was built with the intention to expand their online presence and to let clients book their own intake sessions. There was a need for the digitalization of their bookings and calendar, and this was in part also achieved through the website.
More so, engaging copy, inspiring titles, and detailed product descriptions were carefully crafted to align with their playful yet direct brand voice.
With these efforts, I became Splendid Coaching's on call communication partner, supporting their long-term growth.
[the original design may have changed]